According to Webster’s dictionary, the word Strategy is defined as “the art of devising or employing plans toward a goal.” The word Development is defined as “to make visible.”
It doesn’t need to be more difficult than that. My job is to help business leaders make plans toward a goal visible.
My job is not to tell these same leaders what their future plans should be. I simply help create an environment where they themselves – the true experts – can discover what direction their company must be heading and how to make this direction visible for everyone who needs to know.